Provision of information-Accurate and timely information about the marketing environment is vitally important for the success of any business in a market that is characterised by risk and uncertainty. Such information does not only provide the necessary tools to make informed decisions about business propositions, but also assist in improving the core competencies of the work force that is vital to generate profits. The establishment of the previous agricultural marketing boards in Middle Gujarat brought about an information gap on how agricultural markets behave at a time that information is more crucial than in the past. Producers, agribusinesses, policy makers and numerous other agricultural groupings all currently experience a need to obtain knowledge on what drives supply, demand and prices of agricultural commodities in a deregulated and dynamic environment. Additionally, the need also exist to know what factors could in future influence agricultural commodity prices. KAMA specializes in the analysis and forecasting of agricultural markets thereby answering precisely in these needs.